All There is to Know About Average Daily Rate (ADR)
Average Daily Rate (ADR) is one of the key metrics used in the hospitality industry. It is used to indicate the average price per paid occupied room during a specific time period. Hoteliers use ADR to measure a hotel’s success in comparison to competitors with similar clientele, location, size and amenities.
This cheat sheet will help you understand, measure and calculate ADR for your hotel.